What is an example of PPC?
PPC (Pay-Per-Click) is a type of digital advertising model in which advertisers pay a fee each time one of their ads is clicked. It's a way of buying traffic to your website rather than trying to earn it organically through SEO.
PPC advertising usually takes place on search engines like Google, Bing, and Yahoo, where advertisers bid on keywords or phrases that are relevant to their business. When a user searches for one of those keywords, the search engine displays ads that are relevant to their search query. If the user clicks on one of the ads, the advertiser is charged a fee.
PPC advertising can be a highly effective way to drive targeted traffic to your website and generate leads or sales. However, it requires careful planning and management to ensure that your ads are targeting the right audience and delivering a positive return on investment (ROI). It's important to continually monitor and optimize your campaigns to ensure that you're getting the best results possible.